5/30/2023 0 Comments Half girlfriend book price![]() It's about the exclusivity of the offer - and about the fact that the book can be pre-ordered ONLY on Flipkart. The importance of yesterday's ad, then, is not about Chetan Bhagat's book. So how do the Flipkarts and Amazons gain an edge for themselves in this hypercompetitive environment? The only way is for them to gain access to a product exclusively - that is the only situation in which comparison marketing is impossible. ![]() The consumer gives the business to the site that offers the best deal at the moment of consideration. ![]() Comparison shopping rules, be it in airline fares, hotel accommodation or any of the thousands of products available on Flipkart and Amazon. ![]() If the advent of e-commerce and the deep discounts ensures that the consumer is king, it also ensures that there is no loyalty to any e-commerce player. ![]()
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